What AI feature or product are you designing?

Who is your target user?

Which user frictions are you addressing with your product/feature?

How does AI address those frictions?

Is AI actually needed here?

Would users prefer AI for this task?

How will you measure success?

Which mental model is the best fit for your product/feature?

What expectations and associations does this mental model create for users?

NOTES: Why does this mental model fit better than the alternatives?

How visible is the AI to the user — front and center, or behind the scenes?

If the AI is visible, what value statement will users see?

If the AI is behind the scenes, how will users discover or learn about it — and should they?

NOTES: Explain why you made your choices.

What form factor is the best fit for your product/feature?

NOTES: Explain why you made your choices.

What are three things a first-time user must know to succeed?

What might users wrongly assume the product can do?

NOTES: Explain your choices. Consider where in the user journey will you deliver this guidance.

Should your product have a humanized name?

What is the name of your product/feature?

What tone should the AI convey?

How will you frame its level of competence?

Can users control how human the AI feels?

Will you include other humanizing elements?

Is there a risk of making your AI product/feature feel too human? What is it?

NOTES: Explain why you made your choices.

Consider these tactics and select all that apply.

Where does your product sit on the automation spectrum?

NOTES: Explain why you made your choices.

How will you help users gauge how much to trust the output? Select all that apply.

How will you handle errors?

NOTES: Explain why you made your choices.